Leonardo Melman

With a deep passion for automation and a drive to make complex processes simple, Leo has spent his career helping businesses operate smarter, faster, and more efficiently. What began as curiosity quickly grew into a mission: transforming manual, time-consuming tasks into seamless systems that people can rely on every day.

Entrepreneurial at heart, Leo built his early path creating digital solutions and automation frameworks for different industries. But his collaboration with Rod and RSFA marked a turning point in his career. Working closely with a financial advisory opened a new perspective, not only on the technical side of automation, but on the operational depth behind financial consulting.

Through this partnership, Leo gained a profound understanding of how advisers think, work, and serve their clients. He learned to view every workflow not just as a process to optimise, but as a responsibility that supports real people making important financial decisions. This mindset shaped his approach: build systems that are precise, reliable, and aligned with the daily realities of a financial adviser.

Today, Leo combines technical expertise with a genuine appreciation for the advisory world, bringing clarity, structure, and thoughtful automation to a profession where consistency and trust truly matter.